Tethr: GPS Pet Tracker


Challenge Tethr is the world’s most accurate and longest lasting GPS Dog Tag. As a new company, they lacked branding, messaging, and even product design.

Solution: We worked with Tethr on creating a brand that highlighted their differentiation in the marketplace by highlighting their appeal as a ‘safety blanket’ to give their user’s peace of mind through imagery and messaging. The name and brand identity were created to be personal, but tech-forward. Creating a consistent brand across all touch points gives an instant sense of credibility and trust with potential customers.


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