Tech & Tunes
Challenge: The Florida Music Festival and Orlando Tech Association’s Tech Week were scheduled to fall on the same week in Downtown Orlando. They were competing against each other for prime ad space with a similar demographic.
Solution: INstead of competing against each other, we decided to co-brand the events.
Working with both the FMF and OTA teams, we came upon a unifying campaign to promote both events- Tech & Tunes: Creativity Collides. Both events have brand legacies, so the main challenge was to visually bring them together under one cohesive campaign without diluting their current brand equity. We were able to create a juxtaposition of the two events coming together under one roof through a digital and print campaign.
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