Bahama Breeze T-Shirts
While launching their Legendary Cocktails promotion, Bahama Breeze was looking for a way to bring increased awareness to their customers and educate their staff on the premium drinks. Through a joint ideation we landed on the idea of creating fun t-shirts for the servers, with the goal of driving customers to inquire about the shirts. The staff earned the shirts by passing a test on the ingredients and history of the drinks, and were proud to wear the shirt as an honorary expert.
The sales results were such a success that the we continued a similar campaign for Rumtoberfest.
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